![]() ![]() Just call it an innovative way to deal with the normal. ![]() He takes the generic and elevates it, but it always requires a second look to find the new, progressive and non familiar in what at first glance looks common and familiar. Via Solari 33, 20144 Milano +39 02 42203500 +39 02 4220451ħ - MONCLER FRAGMENT HIROSHI FUJIWARA LAUNCH DATE: MARCH 28THħ Moncler Fragment Hiroshi Fujiwara tweaks simple items in subtle ways. ![]() Relying on a unique creative vision, shaping visions of uniqueness in a totally free way, Moncler Genius affirms once more its progressive ethos based on invention and innovation. A kaleidoscope of images for a chorus of different voices, speaking for one house. Throughout each room, spectators will get inside a pure, undiluted vision of each Moncler Genius. "The Next Chapter" of Moncler Genius is unveiled in an industrial space that works as a gallery. So much so that the product is video-featured and not showed. Having product at the core, makes the virtual possible because the real comes first. Virtual and real, online and offline always work in unison in Moncler Genius. Moncler Genius follows its own rules showing in an exhibition the significant vision that's behind it. Showing the product on screens is a radical sign in synch with both the freewheeling creativity of Moncler Genius, its business mode and its fearless spirit. Moncler Genius is a constant stream, on and offline, be it with product or creative acts. The language is new to match a progressive timeline. Fragment Hiroshi Fujiwara collaborated with artist Michal Socha on a cinematic animation that describes an adventure through elements and seasons. The modular constructivism of Noir Kei Ninomiya translated into a computerized reconstruction of a 3D virtual garment model. Craig Green explored and blasted the sculptural tension and sense of protection of his pieces by unleashing them into a video-space. ![]() Simone Rocha gave sensual tangibility to an English garden in full bloom, letting petals and leaves and flowers unfurl on screen. Moncler 1952 deconstructed and reconstructed whole outfits and details in endless geometric variations that build an hypnotic video collage. Working solely with the medium of video, each designer chose a personal take on the visual narrative. Moncler Genius concept is so strong that it can pierce the screen. "The Next Chapter" of Moncler Genius is disclosed today through different immersive video installations that illustrate the creative spirit, the intentions and the atmosphere of each collection. One house that speaks through different voices, in a progressive, even pioneering way. On September 19th 2018, Moncler Genius evolves organically and completes its Moncler Genius Building offer filling in "The Next Chapter" with new collections to cover the whole year with an ongoing plan still keeping the brand's unique heritage and traditions alive, while having a clear vision of the future that lies ahead. Moncler Genius reflects a shifting world that overcomes the temporality of the seasons and represents a new course for the brand: different creative approaches, and therefore collections, redefine the Moncler's dialectics in the digital era, able to establish a constant dialogue with the consumer looking at all generations. Both creativity and uniqueness are the fuel to this brand new project. An innovative project and a new strategy aimed at disrupting the traditional twice-yearly rhythm of the fashion shows, by showing 8 different collections all at once, while rolling out them once a month with individual and dedicated 360° launch plans. On February 20th 2018, Moncler breaks the rules presenting the Moncler Genius Building. Moncler Genius, the new creative and business vision involving different creative minds, each one devoted to several interpretations of Moncler - released singularly one dot at time with continuous flow - unveils "The Next Chapter". ![]()
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